Check out the 4 basic steps for you to have the first notions about how the creation of a website works.
Have you ever felt frustrated not knowing how to create a website for your business or personal project? Your possible consumer tries to find your business website and… nothing!
Not having your presence in the digital environment, currently, can even discredit your company.
Of course, having a Facebook fan page or YouTube channel is highly relevant, both for boosting your presence in Google searches and for gathering an audience on social networks, but it is not enough.
Creating a website of your own, in addition to giving you a safe haven and a face of your own, allows your business to enter the Digital Marketing of results, by allowing the creation of conversion pages and a blog to attract organic traffic, for example.
Your website doesn't need to be perfect at the beginning, it just needs to exist!
Let's show in this post that it's not that difficult to take the first steps. Therefore, let's briefly explore 4 basic steps so that you have these first notions about how creating a website works.
4 Steps to Create a Website
● Register your domain
● Hire a hosting service
● Choosing a good website builder
● Define a template to use
1. Register the Domain
The domain is the name of your website, and its identity, for this reason, it must be chosen carefully.
Generally, the domain is the name of your company or project, followed by an ending. The most popular – and recommended – are .com, but there are countless other suffixes such as .net, .edu, .org, .gov, .info, .biz, etc.
It is important to point out that when creating your website it is much more advantageous that you buy the domain instead of using platforms in their free versions. When you use the name of these platforms in your domain, you are automatically transferring your website authority to them.
In addition, it generates a very-professional look to your website. Examples: yoursite.wix.com , yoursite.blogspot.com , yoursite.wordpress.com .
See also some important considerations for choosing your domain. It needs to be/be:
● Availability: Availability is very important as many domains have already been registered. The best way to increase your chances of getting the domain name you want is to be specific in your choice and look for a name that is out of the ordinary and represents your brand.
● Simple and easy: Your website address should be easy to understand. For example, after listening to it only once, would someone be able to type in your domain name.
● Short: Your domain should be short: use no more than three words, preferably no more than two.
2. Hire a Hosting Service
Hosting is the storage service that makes your website available to anyone who wants to visit it. Companies that provide this service have several plans, from some simpler (and cheaper) to others with personalized options.
You can choose to register your domain and host your website with the same company, which is usually cheaper.
There are several hosting plans. The most popular ones are:
Shared Hosting:
In shared hosting, the same server can host hundreds of websites. Therefore, each site within the server has a certain quota of memory, disk space, etc. This means that the website will perform less when compared to dedicated hosting. At the same time, the cost of hosting will also be lower.
Dedicated Hosting:
While in shared hosting the server is used by several websites, in dedicated hosting your website will have the server fully available. Dedicated hosting has a higher cost, however, it offers greater security for sites that have a high number of simultaneous accesses.
VPS:
It is the acronym for Virtual Private Server, that is, Virtual Private Server. In this type of hosting, users share a server, but each private server is isolated from the “server next door”, which keeps the performance of the site at the optimum level.
Ideally, you should consult the functionalities of each one according to the server you are hiring to find out which one is more worthwhile for your business.
3. Choose a CMS
After you have hired the hosting service, you need to start building your website.
A good website builder for initial projects will be one that will provide you with an in-depth knowledge of HTML and that will also make it easy for you to create the template, as we will talk about below, in addition to more application options to optimize your website and your experience.
In a website project, something that can bring a lot of productivity to you and your team is the use of a CMS (Content Management System).
It is a system used to manage the content and behavior of certain elements of the site in a simpler and more intuitive way, often without the intervention of a programmer.
For example, some changes that you can make by yourself are:
● Make changes and corrections to the content of a page (texts and images);
● Change the order of items that appear in the menu;
● Change the page title and meta description of the pages for better SEO;
● Publish new blog posts.
Several paid and free CMSs are available in the market, each with specificities and suited to different business objectives.
4. Choose a Template/Theme
To create your website, the ideal is always to choose a responsive template/theme – which is no longer a trend, but a reality of current Digital Marketing. Responsive templates are those that adapt to the browser screen being used to open the website.
For example, if you open the same website on your cell phone that you opened on your computer and the text adapts to the smaller screen, this is a responsive template. You can do this test by changing the size in the browser itself: if the texts and images adapt, you will be working with a responsive template.
You can choose templates that come with the website builder. In the case of WordPress and Joomla!, there are thousands of templates, with endless possibilities. They can be paid or free – it all depends on what you want your website to look like.
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