When you, an entrepreneur, propose to put your business on the internet, one of the goals is to make your brand seen, right? Ok, but know that it's essential to use some tools to gain visibility and gain an audience.
And one of the mechanisms is to build an institutional website with information about your product, making this one of the main communication channels with your audience.
And to increase this interactivity, your page needs to have a custom domain. But what is this? Also known as a URL, it is responsible for optimizing the portal's visibility. It is through him that people will look for your brand on the internet.
In this context, it is worth mentioning that there are custom domains, which are paid, and those that are free.
Suppose you are taking your first steps as a digital entrepreneur. In that case, it is important to know that the URL that has no cost is not as effective, with regard to positioning on the internet and does not offer the same resources available for the technology that is paid.
Cost of a URL
Nowadays, owning a domain is not so expensive for a company. Currently, there are more than 250 million of them registered in the world. You can acquire a URL by paying as low as $10 per year.
Advantages of a custom domain
In addition to the price, there are other benefits of customizing the tool that we will show you below:
More Confidence
One of the main advantages is linked to reliability, as having your own URL demonstrates your concern in providing a space for the customer to navigate safely and efficiently. This is very valid for e-commerce portals, where financial transactions will be carried out.
Sites with free URLs convey the idea of amateurism, not transmitting credibility to the public.
Possibility to customize emails
The ease of standardizing communication with people is another advantage of technology.
In this way, it is possible to enhance the identity when interacting with the public, either through simple messages or in carrying out a campaign with e-mail marketing, for example.
In addition, the sender with a personalized address is more credible than those using a personal account.
Enhances disclosure
Having your own domain allows you to create a name that empowers your business, increasing the customer's identity with your brand.
Also, it's easier to associate it with your business name, which makes it easier to advertise to the public.
When the URL is free on a WordPress platform, for example, the company name will be in the background, which does not allow for quick identification with the brand, thus harming the company's advertising.
More visibility on the internet
As we said earlier, the custom tool makes the chances of people seeing your product increase considerably.
An example is that search engines like Google and Yahoo prioritize sites with their own domains, as they are addresses that are more susceptible to a good user experience.
Possibility to apply SEO strategy
The mechanism also makes it possible to apply actions to configure search engine optimization techniques (SEO), monitoring your website traffic through Google Analytics.
With such extracted indicators, it is possible to verify information inherent to the most read content on your website, which message profile generates the most engagement, and which products attract the most attention, among other data.
In this post, we show the importance of your own domain, emphasizing that it is a strategy that gives more reliability to the public and visibility to your business.
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